Damon is the editor and publisher of The Profit. Damon has over 20 years experience as a journalist, content developer, marketer and public relations specialist. Damon is a huge advocate for Hawke’s Bay businesses and The Profit was created as a platform to celebrate HB businesses and business people. Damon is also a director of Attn! marketing pr – www.attn.co.nz alongside wife Anna Lorck. He is also a Hastings District Councillor and chairman of Sport Hawke’s Bay. In his spare time he loves surfing, mountain biking, crossfit and spending time with his family, which includes five girls! If you’ve got a great story contact Damon on 021 2886 772 or damon@theprofit.co.nz