Blog

Pro Legal
The Legal Challenges of Artificial Intelligence
Although a scary concept for some, Artificial Intelligence (or AI) is well entrenched in today’s society. From chatbots on websites, to facial recognition in airports and even self- driving vehicles, AI is changing the way we live. Generative AI (or Gen AI) is a subcategory of AI that uses algorithms to generate outputs like text, images or audio based on...
Uncategorised
The Value of ESG on the Commercial Property Sector
Environmental, social, and governance (ESG) factors are increasingly influencing the commercial property market in New Zealand. ESG considerations include aspects like energy efficiency, water conservation, waste management, tenant satisfaction, and governance practices. Investors, buyers, and tenants are progressively prioritising properties that reflect their values and sustainability goals. This shift in demand is reshaping the development, management, and marketing of commercial...
Pro Invest
The role of alternative assets in a balanced investment portfolio
In the quest for maximising returns while managing risk, investors are increasingly diversifying their portfolios beyond traditional assets like shares and bonds. Alternative assets offer distinct characteristics and benefits that can enhance a balanced investment strategy. In this article, I explore the types of alternative assets we use, and some benefits of holding them in an investment portfolio. Characteristics of...
Pro Risk
The risks of using generative AI at work
Ask around the office and you’ll find that many of your people have used an AI chatbot to generate a document for work purposes. But is this putting your business and client data at risk? Here are a few things to consider with your employees using these applications, along with what you can do to help mitigate these risks. Risk...
Pro Agri Business
2025:The year of opportunity
For many in the region’s primary sector (and most sectors), 2024 has been the year “to just make it through”. The good news is that things are starting to look up, with strong indications 2025 is going to be the year pressure begins to ease and businesses can begin to look forward with confidence. The general consensus is that the...
Pro IT
Tech and business insights to help prepare for 2025: Datacom research
As a local technology partner to businesses across New Zealand and here in the Hawke’s Bay, Datacom gets a close-up view of the challenges that organisations are facing and what they are doing to overcome these challenges. One of our team’s observations based on working with so many companies – from SMEs to some of the largest corporates in the...
Business Profiles
Unlocking the Power of Data – Business Profile – Growth Mindset
In a world increasingly driven by data, one man is helping Hawke’s Bay businesses harness analytics to make smarter decisions and unlock new growth opportunities. Rob Sickorez, a former U.S. Air Force operations research analyst has advanced degrees in mathematical and statistical sciences and doctorate-level expertise. Rob provides Hawke’s Bay businesses with customised data solutions that are transforming local operations...
Uncategorised
NOW NAMED NZ’S BEST BUSINESS BROADBAND PROVIDER
Now has been recognised as the country’s Best Business Broadband Provider for the second year running at the NZ Compare Awards. The awards, announced on Tuesday 10th December, recognise the service, support and value of a range of providers across the local internet and telecommunications sector, judged by an independent panel along with scores provided by the New Zealand public....
Latest News
Summerfruit NZ’s new campaign’s a different take on the traditional kiwi Christmas
Summerfruit NZ, the industry body representing over 240 growers of apricots, cherries, nectarines, peaches, and plums, has partnered with FizzyPop for their 2024/2025 summer campaign. After a competitive pitch, FizzyPop, the Hawke’s Bay-based advertising agency, secured the collaboration. “We wanted to show that sweet and tasty cherries, nectarines, peaches, apricots, and plums can provide people working through or with family...
Pro Risk
The risk of using generative AI at work
Ask around the office and you’ll find that many of your people have used an AI chatbot to generate a document for work purposes. But is this putting your business and client data at risk? Here are a few things to consider with your employees using these applications, along with what you can do to help mitigate these risks. Risk...