Innovation positions Hawke’s Bay as premium apple hotbed – PREVAR
When you think of Apple and innovation, you’re probably thinking of Steve Jobs and the iphone, but Hawke’s Bay is the home of another apple innovator, but of the eating kind. Prevar developed the PremA96 apple variety (cultivar) that has become a global sensation under the brand name Rockit™, a pint-sized apple that has rocked the conventional snack food category...