Anna Lorck, Author at The Profit

Anna Lorck has a background in journalism, editing and publishing. Along with her husband Damon Harvey, they started ATTN! marketing pr in 2003. A contributing writer to the PROFIT, Anna also oversees business development and works closely with PROFIT clients, contributors and advertisers. Anna is a true champion for her region, Hawke's Bay. She is highly experienced in strategic communications and has experience in running highly successful public campaigns. Anna is an elected member of the Hawke's Bay District Health Board, she served 7 years on the Hawke's Bay Chamber of Commerce, and she sits on the Hawke's Bay Primary Sector Awards advisory group.

Anna Lorck

Iconic Hastings hotel takes on new offering

Hastings’ iconic Angus Inn, once the top business hotel in the city, is now part of a win-win solution to fixing Hawke’s Bay’s housing crisis and the seasonal labour shortage. In its hey day, the Angus Inn was the place to stay — from hosting All Blacks players to politicians, as well as it being booked out on Saturday nights...

Arataki Honey – 75 years young

From a single swarm to over 24,000 hives, the story of Arataki Honey started when 17-year-old Percy Berry was asked by a neighbour to remove a swarm of bees. Percy then began to split and build hives in Nireaha. In 1942 he gave up farming sheep and cattle and moved with his wife and five children to Hawke’s Bay with...

ANZ Insight – Change Brings Challenges & Opportunities

Without doubt, a rapid period of change is coming – creating both opportunities and challenges. Where a business goes in the future, will depend on…

Call for Young people to get involved and take lead in horticulture

Outgoing Hawke’s Bay 2018 Young Fruit Grower of the Year Lisa Arnold is calling on more young people to get involved and take the lead…

PickMee! in Full Blossom

PickMee! summerfruit trees are in full blossom, with almost perfect conditions producing good strong flowering for pollination, to grow crops of nectarines, plums and peaches in time for Christmas. “Blossom is right on time, with plenty of flowers for the bees to do their work,” says John Altham, whose family business is a major New Zealand producer under the PickMee!...

HB Young Fruit Grower of the Year Makes History

Ask Hawke’s Bay Young Fruit Grower of the Year Lisa Arnold what the future holds for both her and the region and the first word that springs to mind is – Wairoa! At 27 years old, Lisa is about to invest in her own small plot of land to build “tiny” houses in a district, which she sees as being...

Mana Ahuriri announces $100m of New Developments for Napier

Mana Ahuriri Trust has set out a bold vision to become one of Hawke’s Bay’s largest commercial property and asset owners announcing new developments worth over $100 million, as part of the first phase of a growth strategy following its Treaty Settlement. Kerry Avery (left), director of Avery Team Architects discusses plans for the development of the “gravel pit” site...

New Zealand’s Apple Industry Leads the World Four Years Running

The World Apple Review has for the fourth year running named New Zealand’s apple industry the most competitive on the global stage, against 33 major apple growing countries. Released this week by Belrose Inc, the US based world fruit market analysts, the World Apple Review, stated that the innovations emerging from New Zealand’s apple industry will increasingly impact production and...

Direction Focused

“Stay focused on your direction, and don’t get too hung up on specifics,” is the advice one of Hawke’s Bay’s most experienced farming leaders has for the future generation when goal setting. Sam Robinson, who is this year’s recipient of the Laurie Dowling Memorial Award for services to agriculture, is now spending more of his time mentoring and sharing his...

From Delivery Boy to HB Farmer of the Year

At the age of 12, Hawke's Bay's 2018 Farmer of the Year David Danks had a fated encounter that would one day come true, leading him to earn the prestigious award. Collecting money for his milk and paper runs in Westshore, he called on a house, where the lady asked him what he wanted to do when he grew up....